Meta, formerly known as Facebook, has launched an app called Threads to rival Twitter.

Meta, formerly known as Facebook, has launched an app called Threads to rival Twitter.

Threads offers users an alternative to Twitter, which has undergone frequent changes under Elon Musk's ownership.

The app, described as a text-based version of Instagram, provides a separate space for real-time updates and public conversations.

 Within the first seven hours of its launch, Threads attracted 10 million sign-ups.

 Within the first seven hours of its launch, Threads attracted 10 million sign-ups.

Some initial glitches were reported, such as Mark Zuckerberg's posts not loading in certain regions.

 Threads has been launched in over 100 countries, drawing attention from celebrities like Gordon Ramsay, Shakira, and Jack Black, as well as major brands and media outlets.

 Meta's move to create Threads indicates a direct challenge to Twitter, whose recent changes have received backlash from users and advertisers.

 Zuckerberg aims to make Threads a friendly and successful platform by creating a different user experience compared to Twitter.

 The app allows users to engage with posts through options like liking, reposting, replying, and quoting.

 The app allows users to engage with posts through options like liking, reposting, replying, and quoting.

Threads focuses on text and dialogue, taking inspiration from Instagram's success with photo and video content, but with a stronger emphasis on text-based interactions.